Your Niche · MVP End-of-Campaign Summary

The Result

498 clicks that put this listing straight in front of buyers.

A Just Listed campaign has one job: get the property in front of buyers in the right area and drive them through to the listing. On $49.82 in spend, this one did exactly that, and buyers followed through to the listing at a high rate.

2,953

People Reached

Local buyers across White Gum Valley and surrounds.

498

Link Clicks

Each a buyer clicking through to the listing.

$0.10

Cost Per Click

Well below our $0.50–$1.50 Just Listed benchmark.

$49.82

Total Spend

Confirmed from the Ads Manager export.

Why this counts as a win

At an 8.86% link click-through rate and 10¢ per click, this campaign landed well above typical performance for a single listing ad. 405 of those 498 clicks (81%) tracked through as landing page views on the listing itself, a notably tight click-to-view rate. Local visibility and buyer traffic to the listing were the job here, and both came in at a cost that leaves plenty of room in the budget for the next one.

Everyone this campaign reached now sits in MVP's Meta engagement pool for Coolbellup and surrounds, ready for retargeting on future listings in the area.

Performance

The numbers, against the benchmarks.

This Just Listed campaign ran on Meta, reaching a geo-targeted audience around White Gum Valley. The figures below come straight from the confirmed Ads Manager export.

Metric	Result	Benchmark	Read
People reached	2,953	Local buyer coverage	On target
Impressions	5,621	–	No benchmark
Frequency	1.90	<3.5	Healthy
Link clicks	498	–	No benchmark
Link click-through rate	8.86%	–	Strong
Cost per click (link)	$0.10	$0.50 – $1.50	Well below benchmark
Cost per click (all)	$0.09	$0.50 – $1.50	Well below benchmark
Landing page views	405	–	Strong (81% of link clicks)
Cost per landing page view	$0.12	–	Strong
Cost per lead	N/A	N/A for Just Listed	Not applicable

A note on landing page views

Landing page views came in at 405 against 498 link clicks, about 81% conversion from click to on-page tracking. That's a tighter click-to-view rate than we typically see between Meta's click tracking and a listing platform's analytics, a good sign the ad and the landing experience told the same story.

Audience

Local buyers in the area that counts.

The campaign targeted people aged 30 and over within a 10 mile (around 16km) radius of White Gum Valley, with home-related interests layered on to lean spend toward people actively engaged with property.

Geo strategy

White Gum Valley + 10 miles

A radius centred on White Gum Valley that takes in Coolbellup and the surrounding southern suburbs. Broad enough to catch buyers moving within the area, tight enough to keep the ad relevant.

Buyer profile

Ages 30–65+, home interests

An age floor of 30 focuses spend on buyers at a home-owning life stage, with interests in House, Home improvement and Home layered on top. All genders included.

Compounding value

Feeds the retargeting pool

Every person reached builds MVP Real Estate's warm engagement audience for future retargeting and subsequent campaigns in this area.

Audience health

Frequency held at 1.90 (5,621 impressions divided by 2,953 reach), comfortably under our 3.5 ceiling. The audience wasn't oversaturated, and new buyers were still being reached throughout the run rather than the same people seeing the ad repeatedly.

Takeaways & Next

What this campaign proved, and what's next.

$49.82 in spend, 2,953 people reached, 498 link clicks and 405 landing page views. Here's what this run proved, and the one clear next move.

Cost per click at $0.09–$0.10 is a benchmark-beater. The $0.50–$1.50 CPC benchmark is roughly 5–16x what this campaign spent per click.
An 8.86% link CTR (9.36% overall) signals the listing connected in-feed. Buyers stopped for it well above typical single-listing benchmarks.
81% of link clicks converted through to landing page views. Ahead of 16/3 Magnet Close (78%), so the buyers who clicked were genuinely interested in the listing.
The budget spent out quickly. At $12.50 a day the full spend went out in about four days. Frequency still finished at a healthy 1.90 against a 3.5 ceiling, but the run was short.
The Coolbellup pool grew. Everyone reached is now available for retargeting work on MVP's next listing in the area.

Recommendation for the next campaign

Stretch the same budget over seven days.

This campaign spent its budget at $12.50 a day, so the full spend went out in about four days. Running the same spend at a lower daily budget over a full seven days would keep the listing in market for longer without costing any more.

A longer run gives Meta more time to find new buyers and catches people who check listings on different days of the week. On the next Just Listed in Coolbellup, we'd recommend the same spend paced over seven days as the standard setup.